Asian Countyof Flower China’s symbol
Introduction ofDounan Flowers
Dounan County, cradle of China’s flower industry, located in the east coast of the Dian Lake in Kunming-bright pearl of Yunnan-Kweichow Plateau, is world-renowned for its flowers, and due to which Dounan County is honored as Asian County of Flower.
Situated on the central region of Yunnan Province, Dounan County has a geographical condition of low latitude and high altitude. With annual average temperature of 15.1℃, Dounan County has optimum conditions for the growth of best fresh cut flowers. At the beginning of establishment of the Dounan Flower Trading Market, the overall cultivated area of flowers is less than ten thousand mu. However, with the support of Dounan Flower Trading Market, flowers cultivation has spread throughout all areas of Yunnan Province. In 2016, the whole cultivated area of flowers in Yunnan Province reached 1.32 million mu with total output value of 48.82 billion RMB, among which output value of planting industry was 31.54 billion RMB, processing industry 3.2 billion RMB, service industry 11.65 billion RMB魔幻紫水晶 , and flower-tourism industry 2.43 billion RMB.
With over 20 years’ development, Dounan Flower Trading Market has become the biggest flower trading market in Asia, and has held the first place nationwide for 20 years in succession in volume of business, sum of business transactions, cash flow, and transaction person-time. In 2016, total sum of business transactions reached 4.72 billion RMB, 6.07 billion sprays of fresh cut flowers from Yunnan Province and neighboring provinces and surrounding countries were sold throughout the country and exported to over 50 countries and regions, which has occupied 70% of domestic market shares and has become “market benchmark” and “price barometer” for Chinese flowers industry.
“Dounan Flowers” is the first China famous brand of flower industry, sole flower market of national level, national leading enterprise of agriculture industrialization, and national 5A honesty market. All the honors above manifest that Dounan Flowers takes a pivotal position in China’s flower industry.
Party and state leaders such as Hu Jintao, Wu Bangguo, Jia Qinglin, Zhang Dejiang, Li Ruihuan夜魅公寓, Li Lanqing, Wei Jianxing, Ye Xuanping, and Cheng Siwei as well as hundreds of foreign dignitaries from Laos, Myanmar, Japan and other countries have come to visit successively; provincial, municipal and district leaders have investigated and surveyed carefully; and thousands of senior managers of domestic and foreign flower-related enterprises have come to investigate and exchange information.
Kunming Dounan International Flowers Industrial Parkhas been included in state construction program of flower market, collaborative project of Ministry of Agriculture & government of Yunnan Province, key construction project of “three 100-Key-Projects” of Yunnan Province, key project of “Twelfth Five-Year Plan” in Kunming City, and core development projects of agriculture and tourism in Kunming City. Phase-I program-- “Flowering World” that covered an area of 286 mu and had overall floorage of 280,000 square meters, was completed and put into operation in 2015. Presently, there are over 2200 large-medium-small-micro businesses and self-employment operators and over 24,000 employees in the industrial park, and once the industrial parkisfully completed, itwillprovide more than 60,000 positions. Additionally, annual sum of business transactions would reach 20 billion RMB, and furthermore, it could be 30 billion RMB in a long term operation.
In2015, auction system of flowers of Dounan Electronic Trading Center for Flowers has been successfully established, the auction hall A has 306 trading booth. In the first year of establishment顾中发 , volume of business reached 240 million, and sum of business transactions came up to 160 million RMB. Besides, future productsfor auction will not be limited to rose, lisianthus and gerbera, and modes of trading will be expanded from offline supply to long-distance supply, and from spot auction to online auction.
Electronic clearing system of counterparty transaction will be put into operation in 2017 which could provide quality testing service for flower input, product traceability service, electronic data record of trading, and output audit service. Relying on the advantages of its venues and clients, itispredicted that within 6 years河娜京 , 80% of cash settlement of counterparty transaction will be transited to electronic clearing.
In the wake of the operation of flower auction system and electronic clearing system, 41 standards such as flowers classification, mass defect, quality level, post-harvest treatment, sorting & packaging洪荒大盗 , logistics, and so on would be generalized and implemented consecutively. Kunming Dounan International Flowers Industrial Park has been included in demonstration plots of national famous brand establishment张梦永 , and has passed acceptance for provincial and municipal standardization pilot. And furthermore, Dounan Standards for flowers is striding forward towards industrial and national standard.
2017年1月24日，国务院总理李克强视察斗南花卉市场，明确提出“现在斗南花卉市场已经是中国第一、亚洲第一姆诺兹多 ，希望你们向世界第一迈进”冯若昭 。
OnJanuary 24th, 2017, Li Keqiang, Premier of the State Council, paid a visit at Dounan Flowers Market. During which, he expected that “Dounan Flowers Market is now the first of China, and the fist of Asia, and I hope it will be the first of the world.”
Under the guidance of national strategy of “One Belt One Road”, with the Premier’s expectation of “striving for thebestof the world”, and in the endeavor of building Kunming’s urban brand of “world-known city of perpetual spring and city of flowers”, Dounan Flowers Market follows the direction of management that consists of platform construction, resources integration, standards enactment, channel expansion, model innovation, service upgrading, and comprehensive optimizing of flower industry chain through application of Internetplus togive great impetus to the implementation of One Body Two Wings Strategy—that regards Kunming Dounan International Flowers Industrial Park as the main body, orchestrates synthetic transaction, information service, modern logistics, technical research & development, education & training, and big data, so as to forge a comprehensive service platform of Asian flower industrial base and whole flower industrial chain; regards supply network of high quality goods as the left wing which takes brand building as the core and standardization as the guidance哈努曼奥特曼 , in order to construct a modern flower milk-run logistics system that covers the whole Yunnan Province; and regards distribution network as the right wing which takes market segmentation as the key, in the cause of constructing 5 branch markets (regional distribution centers) of northeast, north, east, south and northwest China that cover medium and large cities in China and Asia-Pacific and European regions.
Atpresent, infrastructure construction for Phase II and Phase III of the industrial park that focuses on technical research & development, financial service, distinctive resort towns, education & training, and logistics service is planned and prepared in an orderly way. “Flowering World”, Phase I of the industrial park, has hosted a number of large-scale exhibitions and art exhibitions, which strengthen the combination of flower industry and cultural creative industry; besides, the industrial park has been the national 3A level scenic spot, and is actively striving for national 4A level scenic spot. In Kunming Dounan International Flowers Industrial Park, relevant business of the first, second and third industries that related to flowers, including panting base and infrastructure construction, trading platform upgrading, logistics, financing, MICE Tourism, technical research & development, and education & training, has been in full swing; furthermore, integrative development of these three industries has appeared stronger.
Dounan Flower Market is close to main road as well as intercity expressway of the city, and there are two urban rail transit lines pass through it. Additionally, a number of high-speed railways and international railways have weaved a convenient transportation network. Besides, its excellent geographic location that near Kunming Changshui International Airport, Kunming High-speed Rail Station and Xincheng wharf also promote the flourish development of distinct tourism of flowers in the industrial park. Visitors could enjoy the picturesque world of flowers and purchase flowers they like. Wandering in the sea of flowers and tasting joys of Dounan, visitors would participate in spectacular transaction event of China’s biggest flower market, experience authentic flower culture and customs. Nowadays, Dounan has been an optimal tourism destination for travelers. It has also become an emerging traveling mark of Yunnan Province, as well as a visiting card for industries in China.
Dounan Flowers Group, Yunnan
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